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A - It is about the opportunity to do better prediction. With larger-scale data from more sources on how people behave in a network context becoming available, there are a lot of opportunities to apply ML algorithms to discover patterns on how people behave and predict what will happen next. It is also possible to derive new social science theories from dynamic data through computational studies. Besides, the education component is also exciting as industry needs a workforce with data analytics skills. That's also why we at the University of Iowa have started a bachelor's program in Business Analytics and plan to roll out a Master's program in this area as well.

How Big Data Changed Online Dating

A - I want to better understand and predict social networks dynamics at different scales. For example, dyadic link formation at the microscopic level, the flow of information and influence at the mesoscopic level, as well as how network topologies affect network performance at the macroscopic level. Q - What Machine Learning methods have you found most helpful? A - It really depends on the context and it is hard to find a silver bullet for all situations. I usually try several methods and settle with the one with the best performance.

As for conferences, I found the following helpful for my own research: Improving our ability to make predictions is definitely very compelling! Now, let's discuss how this applies in some of your research Q - Your recent work on developing a "Netflix style" algorithm for dating sites has received a lot of press coverage A - We try to address user recommendation for the unique situation of reciprocal and bipartite social networks e. The idea is to recommend dating partners who a user will like and will like the user back.

Multiple data sources enable richer dating profiles

In other words, a recommended partner should match a user's taste, as well as attractiveness. Q - How did Machine Learning help? A - In short, we extended the classic collaborative filtering technique commonly used in item recommendation for Amazon. A - People's behaviors in approaching and responding to others can provide valuable information about their taste, attractiveness, and unattractiveness.


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Our method can capture these characteristics in selecting dating partners and make better recommendations. Editor Note - If you are interested in more detail behind the approach, both Forbes' recent article and a feature in the MIT Technology Review are very insightful. Here are a few highlights:. Recommendation Engine from MIT Tech Review - These guys have built a recommendation engine that not only assesses your tastes but also measures your attractiveness.

It then uses this information to recommend potential dates most likely to reply, should you initiate contact. The dating equivalent [of the Netflix model] is to analyze the partners you have chosen to send messages to, then to find other boys or girls with a similar taste and recommend potential dates that they've contacted but who you haven't.

In other words, the recommendations are of the form: The problem with this approach is that it takes no account of your attractiveness. If the people you contact never reply, then these recommendations are of little use. So Zhao and co add another dimension to their recommendation engine. They also analyze the replies you receive and use this to evaluate your attractiveness or unattractiveness.

Obviously boys and girls who receive more replies are more attractive. When it takes this into account, it can recommend potential dates who not only match your taste but ones who are more likely to think you attractive and therefore to reply. Machine Learning from Forbes - "Your actions reflect your taste and attractiveness in a way that could be more accurate than what you include in your profile," Zhao says. The research team's algorithm will eventually "learn" that while a man says he likes tall women, he keeps contacting short women, and will unilaterally change its dating recommendations to him without notice, much in the same way that Netflix's algorithm learns that you're really a closet drama devotee even though you claim to love action and sci-fi.


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Finally, for more technical details, the full paper can be found here. A - We want to further improve the method with different datasets from either dating or other reciprocal and bipartite social networks, such as job seeking and college admission. How to effectively integrate users' personal profiles into recommendation to avoid cold start problems without hurting the method's generalizability is also an interesting question we want to address in future research.

That all sounds great - good luck with the next steps!

Big Data Analytics for Online Dating Services – Big Data E-Book

Here we directly measure one's influence, i. Dating apps are much smarter than you think!

AI is deeply embedded in the most common dating apps. With so many fishes in the sea and no virtual dating assistant, swiping left or right would get you or the other reader that received the notification not perfect match but rather carpal tunnel syndrome.

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What exactly can AI do for your dating life? In recent dating apps, appearance is everything. But beauty is in the eye of the beholder. That picture where you think you look good? It may not actually be your best. The AI tool analyses who likes your profile or not based on a selected picture and repeats this process for all the pictures you uploaded to the app. This algorithm will double your matches in no time!

Finding Miss and Mr. We all love the unattainable, be it a fiction character or an out-of-reach celebrity.

I asked Tinder for my data. It sent me 800 pages of my deepest, darkest secrets

Right now, you can ask your dating app to find someone that looks like your favorite celebrity, your ex, or whoever you like. The results for Chris Hemsworth? Chris Hemsworth himself or, more likely, someone else using his picture. Or, again, someone using his picture….