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Cupid makes most of their business through the charging of these fees, as there is no advertising on their websites. In addition to this, Cupid also partners with other companies in order to provide a branded, specifically targeted online dating experience.
Cupid plc disposed of its casual dating sites in July The company had been trading as EasyDate since , when it acquired the name. Because of this, it was under that name that it became initially listed in the markets as EasyDate plc.
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However, in December , as a result of pressure from easyGroup founder Sir Stelios Haji-Ioannou , the company changed its name. The investigations by BBC and Kyivpost caused a sharp decline in the share prices. In Summer , the company sold part of its 'casual dating business' to Grendall Investment Limited, controlled by co-founder and shareholder of Cupid plc Max Polyakov.
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In , Cupid plc suffered heavy losses and was forced to call in part of money owed by Grendall. Cupid pls was renamed Castle Street Investment and realigned as an investment company. From Wikipedia, the free encyclopedia. Archived from the original on 10 May Retrieved 8 February Archived from the original on 15 April Retrieved 13 November